HPMSNJ WEBINAR- PATIENTPOINT july 31

As Senior Vice President, Content and Creative, Kate Merz ensures the most relevant, engaging health content for patients and providers is developed. Under her leadership, PatientPoint has earned the recognition of the most-awarded point-of-care provider for exceptional content. She oversees PatientPoint creative teams across three cities: Cincinnati, Nashville and Little Rock. Kate has a Bachelor of Arts in English Language and Literature and a Masters of Education in Integrated Arts from Xavier University in Cincinnati. She formerly served as Executive Editor of Writer’s Digest magazine and a Scientific Editor for Public Health Reports, the official journal from the U.S. Surgeon General and Public Health. In 2017, she was the recipient of the PM360 Elite Master Educator Award.

HPMSNJ Webinar Event: Tuesday, July 31st @ 1PM

Many hospitals, health systems and physician practices are taking a closer look at their marketing and communication strategies to more effectively find, service, satisfy and retain patients.

While your external marketing messages likely trumpet low wait times and an exemplary patient experience, are you actually delivering upon that promise once a patient enters your facilities?

Join us for a discussion about how leveraging critical touchpoints inside your own facilities can help not only substantiate marketing claims but most importantly increase patient engagement and drive better outcomes.

By the end of this webinar, participants will be able to:

• Understand the value that technology can bring to often underutilized internal spaces such as waiting rooms, exam rooms and the back office and the effect it can have on marketing and overall business objectives

• Craft the most relevant, timely messaging that will best resonate with patients and caregivers in each specific location

• Understand how implementing technology at the point of care can have a positive impact on patient satisfaction

Marketing from the Inside Out: How Leveraging Internal Touchpoints Can Help Deliver on Your Brand Promise